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Fast Company
November 2010
Mark Borden |
The New Faces of Social Media From YouTube celebrities to chief social-media officers, these unexpected players exert outsize impact and power online -- offering new channels of communication that businesses can't afford to ignore.   |
Fast Company
November 2010
Mark Borden |
Measuring Influence One Click at a Time Who is the most influential person online? Last summer, we invited readers and other web users to explore that question in a special initiative called the Influence Project. |
Search Engine Watch
October 20, 2010
Kevin Gibbons |
How to Use Social Media in Christmas Marketing At least 43 percent of marketers say they want to use social media as part of their Christmas online marketing. So how can you harness this tricky platform? |
InternetNews
October 19, 2010 |
Socialcast Adds Social Media to Enterprise Apps The new Socialcast Reach is designed to integrate social media conversations with traditional enterprise apps. |
InternetNews
October 19, 2010 |
Yahoo Tops Q3 Profit Forecast Buoyed by strong display advertising sales, Yahoo bested analysts' expectations for its third-quarter profits, but fell short of overall revenue projections. |
The Motley Fool
October 19, 2010
Selena Maranjian |
7 Companies Building Business by Tweeting Social networking for fun and profit. |
Fast Company
October 2010
Chuck Salter |
Can Livestrong Survive Lance Armstrong and a Doping Scandal? The world's most famous cancer survivor has been his foundation's biggest asset, even as it grew into an innovative force in health care. Now his legal troubles may make him a risk. |
Fast Company
October 2010 |
Built Strong: Measuring Livestrong's Revenue, Spending, Followers, and Reach Livestrong is best known for its yellow wristbands -- 70 million have been sold since 2004 -- but there are other measures of Livestrong's power. |
CRM
October 19, 2010
Lauren McKay |
5 Steps to a Thriving B2B Community When the healthcare division of Philips, one of the largest electronics companies in the world, wanted to get involved with social media, executives had to be careful to do a thorough diagnosis of the space. |
Search Engine Watch
October 19, 2010
Ryan DeShazer |
Social Media + Search Marketing = B2B Marketing Success B2B marketers are increasingly using social and search together. Here's how to quantify those efforts and how the two will become even more closely aligned in the months and years ahead. |
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