| Current Website Design & Management Articles |
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Search Engine Watch
July 14, 2008
David Szetela |
Creating PPC Campaigns: the 'Live or Die' Settings Think you know the right way to set up a new PPC campaign? Paying close attention to the details many advertisers miss can position you for success and help you avoid common pitfalls.   |
Search Engine Watch
July 9, 2008
Tim Ash |
Coherency in Landing Page Testing Coherency is an overall sense of your design hanging together. It is largely ignored by landing page testers, leading visitors to respond to incoherent pages with a variety of gut reactions, and none of them are flattering. |
Information Today
July 3, 2008
Barbara Quint |
Dot-Mania: ICANN Opens the Domain Door The Internet Corporation For Assigned Names and Numbers has expanded the number of generic top level domains only rarely. But by 2Q 2009, adding new dot domains could start expanding rapidly. |
Search Engine Watch
July 3, 2008
Sage Lewis |
Three Tips for Creating a Successful Blog Instead of focusing on where to find links, SEOs and site owners should think about setting up a site so people will want to link to it. People usually put the cart (the links), before the horse (the content). But the horse is the content that drives the cart -- the links. |
Search Engine Watch
July 1, 2008
Mark Jackson |
SEO Quarterly Web Site Review: Villas of Distinction This travel site is nice, but with just a little bit of attention to some details, it could generate a lot more organic search engine traffic. |
Search Engine Watch
June 27, 2008
Chris Boggs |
SEO Basics: Effective Iterative Keyword Research in 2008 The value of any SEO effort lies in the keywords you choose. It's really that simple -- you can't overestimate the importance of strong keyword research. |
Inc.
July 2008
Jason Del Rey |
Creating Customer Hangouts You can set up an online customer community on the cheap with standalone applications, hosted software, and a savvy tech team. |
Search Engine Watch
June 25, 2008
Tim Ash |
Uncovering Site Problems for Landing Page Optimization, Part 2 Web analytics on your Web site can help you uncover and prioritize potential site problems. Some additional techniques to discover conversion issues on your landing pages include mining onsite search, or conducting usability testing, focus groups, and surveys. |
Computing Unplugged
June 2008
Jorge Sosa |
Podcasting Tips From a (Semi) Pro If you need a little help getting started with podcasting, read on for tips on what works and what doesn't. |
Search Engine Watch
June 17, 2008
Aaron Shear |
SEO Issues with Global Expansion When a U.S.-based company expands globally, they typically spend little or no time with their expansion plans overseas -- often resulting in lost business. |
Search Engine Watch
June 17, 2008
Mark Jackson |
Domain Strategies for Search Engine Optimization You're optimizing your Web site. You're working on building links to your site. But are you paying attention to your domain name strategy? |
Search Engine Watch
June 13, 2008
Chris Boggs |
SEO Baseline: U.S. Presidential Election 2008 Now that the Democrats have finally picked Barack Obama to run against Republican John McCain in the 2008 U.S. Presidential election, it's a good time to examine the two candidates' Web sites from a SEO perspective. |
Search Engine Watch
June 11, 2008
Tim Ash |
Uncovering Site Problems for Landing Page Optimization, Part 1 How do you find problems with your landing page hidden in your test results? Instead of waiting only for good news, filter it out instead. Accentuate the negative. Focus on problems and things that are askew. |
Information Today
June 9, 2008 |
iCopyright Launches New Instant Licensing Services iCopyright has launched two new instant licensing services designed to help online publishers promote lawful reuses of their copyrighted content while protecting their rights |
Insurance & Technology
May 27, 2008
Anthony O'Donnell |
New York Life Adds Interactive Features to Its Consumer-Facing Web Site This April the New York-based carrier rolled out capabilities that enable users to rate, share and post comments to articles on the carrier's site. |
Oracle Magazine
Jul/Aug 2008
Steve Muench |
A Home for Your Chrome Easily enforce consistent look and feel in your Web application with page templates. |
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