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IEEE Spectrum
October 2012
Tam Harbert |
Internet Giants Adopt New Lobbying Tactics Google and Facebook are spending heavily on traditional lobbying firms, even as they marshal their users to influence the U.S. Congress   |
CRM
September 20, 2012
Kelly Liyakasa |
Salesforce.com Delivers Social, Mobile Advancements at Dreamforce CEO Mark Benioff touts transformative power of social media in business. |
CRM
October 2012 |
Oracle Recognizes the Need for Change Mark Hurd is no stranger to big success. In his five years as president and CEO of HP, he was credited with righting the company's financially struggling ship. Now, starting his third year as president of Oracle, he is steering yet another big ship on a completely new course. |
CRM
October 2012 |
Hurd Makes His Mark An exclusive interview with Oracle President Mark Hurd. |
CRM
October 2012
Leonard Klie |
Oracle's Latest Branding Initiative Central to its CRM strategy is the company's Customer Experience (CX) Suite. |
CRM
October 2012
David Myron |
A Look at Oracle's New Direction Some industry experts are impressed with what they're seeing so far. "Their Fusion strategy has some real advantages," says Eric Pozel, president of consultancy CRM Northwest. "They've got the ability to market to any CRM scenario, whatever your industry, B2C, B2B, or a combination of both." |
CRM
October 2012
Leonard Klie |
HP Launches a CRM Consulting Service HP Transformation Services-CEM is designed to help improve operational efficiency in the contact center. |
CRM
September 19, 2012
Judith Aquino |
Mass Relevance Unveils The Product Studio Self-serve platform features social media tools and curation settings. |
Chemistry World
September 21, 2012
Rebecca Trager |
US chemical society loses legal battle The American Chemical Society has been dealt a major blow in its effort to sue the Columbus, Ohio-based research software provider Leadscope for allegedly stealing its intellectual property. |
CRM
September 21, 2012
Kelly Liyakasa |
Social Media Experimentation to Shift to ROI Justification Collaboration, social marketing have changed customer relationships. Salesforce.com's debut of enterprise file-sharing solution Chatterbox this week at Dreamforce hints at the cloud software company's further foray into powering the social enterprise. |
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