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Location: Categories / Business / Marketing & Sales

Magazine articles on marketing, advertising, and sales.
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HBS Working Knowledge
July 21, 2008
Sean Silverthorne
Solving the Market Resources Allocation Puzzle Harvard Business School professors offer a way for managers to conceptualize the most effective approach for deciding between the myriad marketing options at their disposal. mark for My Articles 20 similar articles
Commercial Investment Real Estate
Jul/Aug 2008
Stephanie Bell
A+ Strategies B and C office properties graduate to full occupancy with these marketing approaches. mark for My Articles 423 similar articles
The Motley Fool
July 1, 2008
Anders Bylund
Netflix Keeps a Low Profile It doesn't pay to be haughty when customer goodwill is on the line. mark for My Articles 516 similar articles
June 27, 2008
Jack Yan
The survival of celebrity Some celebrities like Maria Sharapova endorsing Sony Ericsson and Zinedine Zidane endorsing IWC Schaffhausen remain on a high while others lay low after very public slips. mark for My Articles 16 similar articles
Fast Company
July 2008
Elizabeth Svoboda
Obscura Digital's High Def Projections A multi-media design lab out of San Francisco lights up companies such as GM, Google, and Oracle with mind-blowing projections. mark for My Articles
Fast Company
July 2008
Josh Dean
The Personality Behind Online Gaming Site Bodog Mountains of cash, beautiful women, and a nonstop round-the-world party. Life was good for Calvin Ayre, founder and promoter of the online gambling powerhouse Bodog. Then he was gone. Was U.S. regulation a factor? mark for My Articles 5 similar articles
Fast Company
July 2008
Linda Childers
Everywhere TV If screens seem to be popping up everywhere, that's because they are. In a DVR world, advertisers are reaching outside the home for today's most desirable audience: a captive one. mark for My Articles 85 similar articles
Fast Company
July 2008
Bill Barol
Products of Brand Mash-Ups Lashing your brand to another may be the easiest -- and oddest -- way to create new products. Can you pick which items are real and which are fake? mark for My Articles
U.S. Banker
July 2008
Karen Krebsbach
Discover's Loyalty Play: Online Paydown Planning Officials at Discover Financial Services had a bright idea with a new advertising campaign designed to help customers with one of their thorniest problems: high credit-card debt and an often no-clue attitude about how to pay off the balance and interest. mark for My Articles 55 similar articles
U.S. Banker
July 2008
Foote & Gupta
Avoiding a Marketing Meltdown Even in the best of times, retail-bank marketing teams face loads of performance pressure and often struggle to set priorities. But now the swooning market has redoubled the challenge. mark for My Articles 93 similar articles
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