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HBS Working Knowledge
July 21, 2008
Sean Silverthorne |
Solving the Market Resources Allocation Puzzle Harvard Business School professors offer a way for managers to conceptualize the most effective approach for deciding between the myriad marketing options at their disposal.   |
Commercial Investment Real Estate
Jul/Aug 2008
Stephanie Bell |
A+ Strategies B and C office properties graduate to full occupancy with these marketing approaches. |
The Motley Fool
July 1, 2008
Anders Bylund |
Netflix Keeps a Low Profile It doesn't pay to be haughty when customer goodwill is on the line. |
Lucire
June 27, 2008
Jack Yan |
The survival of celebrity Some celebrities like Maria Sharapova endorsing Sony Ericsson and Zinedine Zidane endorsing IWC Schaffhausen remain on a high while others lay low after very public slips. |
Fast Company
July 2008
Elizabeth Svoboda |
Obscura Digital's High Def Projections A multi-media design lab out of San Francisco lights up companies such as GM, Google, and Oracle with mind-blowing projections. |
Fast Company
July 2008
Josh Dean |
The Personality Behind Online Gaming Site Bodog Mountains of cash, beautiful women, and a nonstop round-the-world party. Life was good for Calvin Ayre, founder and promoter of the online gambling powerhouse Bodog. Then he was gone. Was U.S. regulation a factor? |
Fast Company
July 2008
Linda Childers |
Everywhere TV If screens seem to be popping up everywhere, that's because they are. In a DVR world, advertisers are reaching outside the home for today's most desirable audience: a captive one. |
Fast Company
July 2008
Bill Barol |
Products of Brand Mash-Ups Lashing your brand to another may be the easiest -- and oddest -- way to create new products. Can you pick which items are real and which are fake? |
U.S. Banker
July 2008
Karen Krebsbach |
Discover's Loyalty Play: Online Paydown Planning Officials at Discover Financial Services had a bright idea with a new advertising campaign designed to help customers with one of their thorniest problems: high credit-card debt and an often no-clue attitude about how to pay off the balance and interest. |
U.S. Banker
July 2008
Foote & Gupta |
Avoiding a Marketing Meltdown Even in the best of times, retail-bank marketing teams face loads of performance pressure and often struggle to set priorities. But now the swooning market has redoubled the challenge. |
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