Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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CRM January 2010 Marti Konstant	A Social Strategy That's A-OK OK Labs forgoes traditional marketing in favor of a community-based Web 2.0 approach.
The Motley Fool January 12, 2010 Tim Beyers	Be Careful, Starbucks Is a new rewards program stiffing regulars?
Popular Mechanics January 11, 2010 Joe Pappalardo	Boat Maker of Choice for Drug Smugglers Now Marketing to Cops Cigarette Racing Team this week announced that it will be marketing high-end speedboats to military and law enforcement customers.
The Motley Fool January 11, 2010 Nick Kapur	The Real Losers in the Tiger Woods Scandal The real losers in the whole Tiger Woods affair will be the corporate sponsors who've just dumped a golden goose after what amounts to just another bread-and-butter scandal.
PHONE+ January 8, 2010 Mike Rosen	Telephony 101: Targeting Educational Markets School districts today require telephony systems that address a variety of communications needs. But with budget often being a deciding factor in upgrades, finding a system that doesn't compromise these needs can be challenging.
Search Engine Watch January 8, 2010 Marc Poirier	Stop Selling Search, Start Selling Performance Marketing If you aren't already doing it, start thinking about how your agency will get involved with performance marketing. Right now. It's a matter of survival.
BusinessWeek January 7, 2010 Burt Helm	Brett Ratner, Hollywood's Ad Impresario For $1 million a year, film director Brett Ratner is willing to blur the line between movie-making and marketing.
CRM December 2009 Jim Dickie	The Integration Advantage Unifying the sales process and the CRM system is essential.
CRM December 2009 Lauren McKay	On the Scene: Gartner CRM Summit '09--Trust Is the New Differentiator Big brands and consumers alike see a new found value in trust.
Popular Mechanics January 2010 Michael Kaplan	How Vegas Security Drives Surveillance Tech Everywhere Enter a major Las Vegas casino, and you might as well be walking into a complex computer built to study your relationship with money, your motivation for gambling, even your taste in food.
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