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Search Engine Watch
October 27, 2010
Jonathan Allen |
Can Microsoft adCenter Pose a Threat to Google AdWords? Industry experts from enterprise search marketing agencies offer insight into what advertisers can expect to squeeze out of adCenter.   |
Search Engine Watch
October 27, 2010
Alex Cohen |
3 Holiday PPC Tips for Black Friday (And Beyond) Fine-tuning your text ad to answer the questions of shoppers is what will set you apart this holiday season. These tips will help you increase your relevance, improve click-through rate, and answer the most profitable holiday questions. |
Search Engine Watch
October 27, 2010
Gary-Adam Shannon |
Hacking AdWords - Who Said Black Hat Was Just Organic? Drugs. Viagra. Online casinos. Yes, even AdWords isn't impervious to black hat techniques. |
CRM
October 22, 2010
Lauren McKay |
What's the Most Popular Industry on Social Networks? A study by Performics and ROI Research indicates that customers are talking all across the social Web -- about brands in verticals ranging from automotive to travel. |
Search Engine Watch
October 26, 2010
Jeremy Bencken |
How to Value Links? Perhaps the hardest question to answer in search engine optimization is how much to budget for link building. Here's how you can establish a fair ROI for link building. |
Search Engine Watch
October 26, 2010
Jennifer Van Iderstyne |
Incorporating Geo-Targeting into Your Link Building Searchers are getting better all the time at incorporating specific locations into their queries. Ignoring that fact is just fatal. Here are a few simple things you can do to amp up the geo-targeting as you build links. |
Search Engine Watch
October 25, 2010
Bas van den Beld |
Alternative Search Engines Marketers Should Pay Attention To You won't find these search engines in the search market share lists alongside Google, Bing, and Yahoo, but they see lots of traffic and offer opportunities for all search marketers. |
Search Engine Watch
October 25, 2010
John Greer |
Organic Search Listings That Drive Clicks People scan search results quickly. Here's how to make your listing stand out and make searchers want to click on your site. |
CRM
October 2010
Juan Martinez |
Required Reading: Slowing Down Your Social CRM Relationship-building takes more than a tweet. |
CRM
October 2010
Juan Martinez |
A Catalog of Contacts With Unica's marketing software, Sears Holdings gains some new-found customer intelligence. |
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