Marketing

Magazine articles on marketing on the internet.

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Search Engine Watch December 13, 2010 Jacob Morgan	What Does the Career Path of the Social Media Strategist Look Like? The goal of social CRM is solving complex business challenges. A new survey examines whether social strategists have the right skills and support to overcome the challenges they'll face.
Search Engine Watch December 13, 2010 Nathan Linnell	It's Time for True Social Media Analytics A social media analytics tool that brings together data from Facebook, YouTube, Twitter, social media monitoring, analytics, and advertising has the potential to drastically alter how we analyze and evaluate our social media efforts.
CRM December 11, 2010 Gib Bassett	The Marriage of Mobile and Multichannel Marketing Mobile's central role in the coming cross-channel revolution.
Search Engine Watch December 10, 2010 Marc Poirier	Online Advertising: The End of Cookies? Regardless of how we track, it's what we do with the data that is the main issue. Privacy concerns aren't going away, so it's our responsibility as marketers to use the data we gather responsibly.
CRM December 2010 Juan Martinez	No Longer The Text-Best Thing Text messages remain a big part of any mobile campaign, but these days a multichannel approach is what really connects
CRM December 2010 Koa Beck	Changing the Mobile Channel Mobile service is finally catching on with consumers of all ages -- but not everyone is embracing the same methods
CRM December 2010 Lauren McKay	Anywhere Is Everywhere After years of unfulfilled promise, CRM and mobile technology are finally making a move.
CRM December 2010	Mobile Sales Are Going North These telecommunications companies understand that organizations can't only offer a stripped-down version of their Web sites for mobile users. To best serve these customers, a site has to be designed from the ground up with them in mind.
Information Today December 9, 2010 George H. Pike	FTC's 'Do Not Track' Proposal Elicits Strong Reactions The proposed tool would allow users to prevent web companies from tracking their browsing activities for marketing or other purposes.
Search Engine Watch December 9, 2010 Jason Tabeling	Early MSN/Yahoo Post-Merger Metrics: CPCs Rise, CTRs Fall Examining data from different verticals from October 1 through November 30 to identify some of the impact on various metrics since the Search Alliance transition.
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