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CRM
September 2011
Marshall Lager |
I Scream, You Scream, We All Scream for ... Short Ribs? Food trucks live and die by social CRM   |
CRM
September 2011
Leonard Klie |
Email Marketing Has the Look Responsys' third annual Email Design Look Book highlights strategies vital to marketers' future success |
CRM
September 2011
Brittany Farb |
Mobile Retail Entering Support Phase Smartphone trends demonstrate the need for an innovative strategy |
CRM
September 2011
Leonard Klie |
Companies That Listen Get Results Investments in monitoring social media rise but still lag customers' use of it |
CRM
September 2011
Leonard Klie |
Acquisitions Pay Big Bounty for Big Blue IBM is cashing in on its Netezza, Coremetrics, and Unica deals by adding analytics products |
CRM
September 2011
Leonard Klie |
Market Focus: Financial Services--Retail Banks Need an Overhaul Changing consumers' habits requires financial institutions to sharpen their focus on service, according to report |
CRM
September 2011
Brittany Farb |
Bonobos Gets a Leg Up in Customer Engagement A men's pants company receives more than it bargained for with Assistly |
CIO
August 31, 2011 |
How to Get Started Using Analytics to Profit From Facebook Online fashion retailer Tobi integrated data from customers' Facebook pages and their purchasing histories to better target promotions and increase sales. |
CRM
August 26, 2011
Debbie Qaqish |
CRM-Integrated Marketing Automation ROI as a topic and as a goal for marketers is here to stay. Leveraging tools, people, and processes to effectively contribute to revenue and demonstrate ROI is job number one for all revenue marketers. |
CRM
August 26, 2011
Rajaram & Manasa |
The Next Frontier in Call Center Analytics Investing in operations is not enough. Ideally, companies would invest unlimited funds into ensuring that each and every customer receives a personal, efficient call center experience. |
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