Marketing

Magazine articles on marketing on the internet.

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CRM February 16, 2012	Klout Partners to Expand Influencer Analytics and Loyalty Offerings New deals are forged with Badgeville and Simply Measured.
Registered Rep. February 23, 2012 Boswell & Nichols	Fast Track: 10 Common Social Media Faux Pas' Here are some common social media faux pas advisors have made over the past few years.
CRM February 17, 2012 Ashish Gambhir	Leveling the Playing Field with Social Media Online feedback puts the spotlight on your customer service department.
CRM February 10, 2012 Sean Canning	The Case for Multichannel Customer Management Why enterprises that fail to adapt will be left behind.
Registered Rep. February 15, 2012 Joshua Brown	Reformed Broker: Social Media - Can FA's Maintain Authenticity? As a Financial Advisor who's had a great deal of success using social media, I know firsthand how much work goes into it so I'm not surprised to hear that only a handful of adopters are seeing much traction.
Fast Company February 13, 2012	Facebook Commerce Edges In To The E-Commerce Marketplace 2012 is being hailed as the year of Facebook commerce. Social sales are expected to be worth $14 billion by 2014.
Fast Company February 13, 2012 Rachel Z. Arndt	Captcha Companies Cash In On Advertisers It takes a sixth of a minute for you to decipher a squiggly captcha and prove to the Internet you're not a spambot. Now advertisers are elbowing in on those breaks in your browsing.
CRM February 3, 2012 Randy Smith	The Power of Attribution Marketing Give credit where credit is due. We consistently see that once digital marketers shine the attribution light on their campaigns and data, the elements that create and influence demand further up the funnel are seen as more valuable.
Pharmaceutical Executive February 1, 2012 Jennifer Ringler	Industry Trees are Falling, But is FDA Around to Hear? Experts weigh in on FDA's long-awaited social media guidelines.
Financial Advisor February 2012	Social Media Losing Some Appeal With Financial Advisors Despite the hype about the benefits social media can bring to financial advisors, most advisors don't find it very useful in their businesses.
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