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Inc.
June 2008
Athena Schindelheim |
A One-Hit Wonder? A business magazine tests Radiohead's pay-whatever model.   |
Inc.
June 2008
April Joyner |
PR Fairy Tales Pitches disguised as children's books. |
Inc.
June 2008
Leigh Buchanan |
A Skimmer's Guide to the Latest Business Books - Topgrading for Sales A brief summary of the book "Topgrading for Sales: World-class Methods to Interview, Hire, and Coach Top Sales Representatives." |
U.S. Banker
June 2008 |
Tepid Applause Echoes For WaMu's `Whoo Hoo!' Washington Mutual's new ad campaign suggests the bank is so outstanding people want to cheer -- or shout: "Whoo hoo!" |
U.S. Banker
June 2008
Anthony Malakian |
The Changing Faces Of College Students As the demographics of college students continues to change, so do the ways banks are trying to market to this potentially valuable segment. |
Entrepreneur
June 2008
John Jantsch |
Referral Madness Gain referrals by marketing your business to customers every step of the way. |
Entrepreneur
June 2008
Kim T. Gordon |
Read All About It Newsflash! Here's how to reach newspaper readers in print, online or both. |
Entrepreneur
June 2008
Barry Farber |
Power to the Salespeople If you look at the common traits of successful salespeople, the most vital one is energy. |
HBS Working Knowledge
May 21, 2008
John Quelch |
Going Negative in Political Advertising Negative ads ask us to vote against someone rather than for someone, an approach that sometimes works in political advertising. |
Fast Company
June 2008
Danielle Sacks |
Can Alex Bogusky help Microsoft Beat Apple? Alex Bogusky built the country's slickest ad shop using Apple products. His next challenge: Persuade people like him to buy Microsoft's stuff. |
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