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Entrepreneur
July 2008
Kim T. Gordon |
Word to the Wise These eight tired marketing words will turn customers off instead of drawing them in.   |
Search Engine Watch
June 20, 2008
William Flaiz |
Step into the Ring for a SEM Pitch Search marketing business strategists live for the thrill of the pitch. And with a slew of services that can confuse even the savviest client, they have their work cut out for them. |
HBS Working Knowledge
June 16, 2008
John Quelch |
Seven Tips for Managing Price Increases Tips on how marketers can cope with inflation and consumer sticker shock. |
Commercial Investment Real Estate
May/Jun 2008
Robert MacLeod |
Coming Attractions Using cinematic techniques such as plot, characters, and themes to tell a building's "story" is helping some large-scale commercial property owners secure tenants. |
AskMen.com
Marc Voyer |
Top 10: Worst Male-Bashing Ads Check out which worst male-bashing ads are the main offenders. |
Insurance & Technology
May 29, 2008
Nathan Conz |
WellPoint Launches Mobile Provider Directory The driving force behind the initiative, according to Mark Boxer, president and CEO for WellPoint's operations, technology and government services business unit, was the insurer's continued focus on improving the customer experience. |
Search Engine Watch
June 4, 2008
Eric Enge |
Measuring the Impact of Multichannel Marketing Web analytics tools can be one powerful component in measuring the impact and effectiveness of an offline marketing campaign. |
CFO
June 1, 2008
Randy Myers |
Counter Attack As phony goods flood the market, companies fight to protect their brands. The U.S. Customs and Border Protection agency blames counterfeit merchandise for the loss of more than 750,000 American jobs. |
CFO
June 1, 2008
Yasmin Ghahremani |
Why Do They Buy? New technology can help marketers understand a bit more about what makes consumers open their wallets, but advertising remains a black art. |
Financial Planning
June 1, 2008
Deena Katz |
True Value Discuss your services in terms of benefits and not features: Clients don't want to hear what you offer, they want to know what's in it for them. |
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