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Inc.
October 2008 |
Blogger Logic: A Swag Antagonist Responding to another blogger's list of 18 ways a start-up can save money, Mark Cuban, the co-founder of Broadcast.com and owner of the Dallas Mavericks, posted tips on his site, blogmaverick.com. Here's a favorite.   |
Inc.
October 2008
Joel Spolsky |
How Hard Could It Be?: Sins of Commissions Employees will always game incentive plans - because the geniuses who design them don't anticipate how employees will respond. |
BusinessWeek
September 18, 2008
Burt Helm |
Best Global Brands Gutsy marketers spend into the teeth of a recession. |
BusinessWeek
September 18, 2008 |
Hard Times, Hard Sell Classic ad campaigns that were launched during economic downturns. |
BusinessWeek
September 18, 2008
Burt Helm |
Picking the 100 Best Brands Here's how Interbrand puts a number on the power of a name. |
BusinessWeek
September 18, 2008
Jack Ewing |
Brands: Moving Overseas to Move Upmarket Consumer goods regarded as workaday in their home countries often gain luxury cachet when launched in a foreign land. |
BusinessWeek
September 18, 2008 |
How Brands Become 'Girl Approved' Money can't buy you love with millennial girls. In fact, scoring brand equity with Gen Y is getting a whole lot harder. |
CIO
September 30, 2008
Gary Beach |
Still Clueless When CIOs don't engage customers, companies lose. |
AFP eWire
September 29, 2008 |
Effective Communications: Making Your Mission 'Stick' With Donors Here's a lesson for making an idea - such as your case for support - grab on to someone and refuse to let go. |
The Motley Fool
September 22, 2008
Anders Bylund |
Running With the Best Brands Brand research firm Interbrand just released its rankings of the top global brand names and their market values. |
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