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Entrepreneur February 2009 Chris Penttila |
Do Marketing Counterstrikes Work? It's tempting to answer a competitor's ad campaign, but stick to what makes you unique. |
Search Engine Watch January 21, 2009 Kevin Ryan |
Is One-Stop Media Buying a Failed Model? Once merely an afterthought in the media buying process, auction-based media has changed everything for everybody. Or has it? Is it possible that some things just don't fit? |
The Motley Fool January 21, 2009 Rick Aristotle Munarriz |
Google Saves Trees Yes, newspapers are fading away, but Google should not have turned out the light on its print-advertising program. |
Food Processing December 2008 |
Wellness Food Trends for 2009 Condition-based marketing and parental concern for babies and toddlers will provide opportunities for product developers in the year ahead. |
Food Processing December 2008 |
Ingredient Trends to Watch in 2009 Functional ingredients for health are moving in two directions: a widening application of individual nutraceuticals and an increase in "condition marketing." |
Wired January 19, 2009 Daniel Roth |
The Dark Lord of Broadband Tries to Fix Comcast's Image By the end of 2007, Brian Roberts, CEO of Comcast, assumed that his consumer-complaint issues were behind him. They weren't. |
Fast Company February 2009 Mark Borden |
Shaun White's Business is Red Hot His creativity and authenticity kill in the $150 billion youth market. |
Fast Company February 2009 Bill Barol |
Google Takes on TV Ads Michael Steib joined Google from NBC Universal in early 2007. He oversees the new Google TV Ads program, which brings the auction system developed by the search giant for online ads to TV spot buying. |
Fast Company February 2009 Tim McKeough |
HP Introduces Bright Colors for Somber Times HP's new products will convey optimism through vibrant colors and natural fabrics. |
Fast Company February 2009 Bill Barol |
Not So Fast: The Best Super Bowl Ad Ever! What if a dozen major marketers joined forces to create one mega ad? It could become the most memorable spot in TV history. Take a look at some tongue-in-cheek possibilities. |
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