Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Sports Central February 3, 2009 Ryan Ballengee	Compromise is Inevitable For PGA Tour While PGA Tour sponsorship is not a $50 million proposition, it is a multi-million dollar proposition. That is the kind of expenditure that draws a critical eye if exposed to the public.
The Motley Fool February 2, 2009 Tim Beyers	Facebook: Polling for Dollars? The social superstar could create the world's largest marketing database.
The Motley Fool February 2, 2009 Rich Smith	The Day the Brand Name Died When killing off tainted brand names, better late than never.
Reason February 2009 Brian Doherty	Product Displacement Thanks to technologies that increase consumer choice and control, TV viewers are freer than ever from the intrusion of annoying ads. Not surprisingly, product placement in TV shows is on the rise.
InsideFlyer February 2009	Best Western Communications Recently, Best Western Rewards was mentioned in DMNews, which reports trends and technologies in marketing.
Entrepreneur February 2009 John Jantsch	Success Must be Measured Four key metrics can help you determine if your brand-building is working.
Entrepreneur February 2009 Nichole L. Torres	How to Deal With a PR Disaster Especially at startup, negative PR can be bad. Find out how to handle it before it does any damage.
U.S. Banker February 2009 Anthony Malakian	Liquid Gives Way to Solid At SunTrust Atlanta-based SunTrust Bank is reacting to the new savings phenomenon with a new campaign to attract depositors, making them think frugal is sexy.
U.S. Banker February 2009 Anthony Malakian	Ad Spending Down, Migration May Be Up Bank marketing executives have a tough decision to make: On one hand, they need to cut costs due to recessionary pressures; on the other, depositors appear more open than ever to change their banking provider.
Bank Director 1st Quarter 2009 Chris Costanzo	The Next Generation of Banking: Is Your Institution Ready for Them? The Y generation takes a whole new approach to financial services. Here's what you need to know about them.
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