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Pharmaceutical Executive
June 1, 2009
John F. Kouten |
On the Right Pathways With staggering year-over-year growth, biosimilars are "the future of medicine." Marketers must position their companies for the inevitable changes. President Barack Obama has pledged support for legislation governing biosimilars.   |
Pharmaceutical Executive
June 1, 2009
Patrick Clinton |
High School Justice FDA slaps down Cheerios and forces pharma companies that use Google to make technical changes no consumer will ever notice. Big whoop. |
The Motley Fool
June 17, 2009
Andy Louis-Charles |
Starbucks, We're Just Not That Into You ... but We Could Be An ad campaign entitled, "It's not just coffee. It's Starbucks." is supposed to awaken new customers, guilt old ones back, and make loyal drinkers spend more. |
CRM
June 1, 2009
Lauren McKay |
Strategy and Social Media: Everything's Social (Now) You may not know what you're doing - but your customers do. If the time to act is now - does that mean it's too late to plan? |
| AskMen.com |
Man-On-Man Billboard Hits NYC A racy Calvin Klein billboard is raising even New Yorkers' jaded eyebrows, with some passers-by saying the clothing maker crossed the line with its sexy advertisement. |
Insurance & Technology
June 10, 2009
Anthony O'Donnell |
The Key to Keeping Customers Is Getting to Know Them Carriers that get to know their customers well -- by effectively leveraging collected data and by simply listening to what they say -- have a huge advantage in a tough insurance market. |
BusinessWeek
June 10, 2009
Arlene Weintraub |
The Fight Over Drug Data Mining Prescription-data collector IMS's legal drama unfolds in a battle over privacy and free speech, and could be headed to the Supreme Court |
The Motley Fool
June 11, 2009
Selena Maranjian |
Marketing in Pink and Blue Paying attention to how companies market to the genders can pay off, when you find companies doing it well. |
CIO
June 9, 2009
Jarina D'Auria |
Customer Loyalty Program Goes Beyond Discounts and Coupons Grocery chain Haggen encourages customer loyalty by giving shoppers cash back to use for future purchases. |
Inc.
June 2009
Kasey Wehrum |
Run Cheap TV Commercials with Google TV Ads With Google's TV ad service, small companies can buy low-cost TV commercials on national cable channels. |
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