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CRM
August 2010
Juan Martinez |
The CRM Elite: Curing the Sick CDC Pivotal helps resuscitate the sales process of diagnostic-systems provider Sysmex America.   |
PHONE+
Alexander Hiam |
The Art of 'Eureka!' Shopping: 12 Ways to Find Innovative, Business-Boosting Ideas Outside Your Company The author, a marketing expert, provides tips on how companies can look outside their own four walls for great innovations that will improve business. |
The Motley Fool
August 9, 2010
Anders Bylund |
Dell's Rotten Apples-to-Apples Comparison Despite its polish, the computer maker's matchup proves sour and wormy. |
HBS Working Knowledge
August 5, 2010
Jim Heskett |
What Is Customer Opinion Good For? Is it my imagination, or is marketing research and interest in customer views on anything of importance on the wane? |
PHONE+
Peter Radizeski |
PHONE+ Reads: Linchpin by Seth Godin A book review of Linchpins by Seth Godin. For entrepreneurs in a fast-changing landscape -- Godin offers a way to rethink how they view customers and vendors. |
PHONE+
Mike Rosen |
Boost Your Value Proposition by Partnering The author is director of product marketing for Samsung Business Communication Systems and talks about aligning with complementary service partners for enhanced value proposition. |
The Motley Fool
August 3, 2010
Tim Beyers |
Hasbro Close-Up: Marvel Chief Marketing Officer John Frascotti talks about Hasbro's plans to keep supporting the Mighty Marvel Licensing Machine and superhero movies with future products. |
The Motley Fool
August 3, 2010
Tim Beyers |
Hasbro Close-Up: Star Wars During last month's San Diego Comic-Con, Hasbro Chief Marketing Officer John Frascotti generously gave his time to talk on camera about the toy maker's major brands. |
The Motley Fool
August 3, 2010
Tim Beyers |
Hasbro Close-Up: Transformers Hasbro Chief Marketing Officer John Frascotti talks about the new media developments for the Transformers brand. |
The Motley Fool
August 3, 2010
Tim Beyers |
Hasbro Close-Up: G.I. Joe I'm one of those kids who had the original 12-inch Joe. Today, G.I. Joe is becoming more like the Transformers brand. |
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