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Location: Categories / Business / Marketing & Sales

Magazine articles on marketing, advertising, and sales.
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HBS Working Knowledge
August 2, 2010
Sean Silverthorne
Modern Indian Art: The Birth of a Market The market for modern Indian art was created in three broad steps: redefinition of the category, creation of valuation metrics, and broad acceptance and understanding of the category. mark for My Articles 273 similar articles
August 2010
Jim Dickie
Managing to Succeed Sales reps seem to get most of CRM's attention - but what about their bosses? mark for My Articles 428 similar articles
The Motley Fool
July 30, 2010
Rich Smith
GM Offers Volt Shoppers a Shocking Bargain And gives Ford and Nissan a shock of their own. The company's finally battling back with its own clever marketing. mark for My Articles 807 similar articles
July 29, 2010
Susan Berfield
Mad Man Why did Alex Bogusky, the most celebrated adman of his era, turn his back on the business? mark for My Articles 24 similar articles
The Motley Fool
July 29, 2010
Carl Bagh
Goldman Sachs' Image Makeover Is it too little, too late for Goldman? mark for My Articles 213 similar articles
Financial Planning
August 1, 2010
John J. Bowen, Jr.
Publish or Perish If you can show people that your ideas are valuable enough to be in print, they will see you as an expert whom they should work with. mark for My Articles 106 similar articles
The Motley Fool
July 28, 2010
Brian Orelli
Now There's an Illuminating Idea Helping your customers sell more of your product makes a lot of sense. mark for My Articles 72 similar articles
The Motley Fool
July 27, 2010
Alyce Lomax
The Importance of Honest Brands Some back-to-school customer traffic drivers are better than others. Companies that give back in various ways are not only making the world a better place, but also giving customers inspiring brands they can truly trust. mark for My Articles 67 similar articles
Investment Advisor
August 2010
Melanie Waddell
Broker/Dealer Marketing: Finding Their Voice Broker/Dealers are waking up to the new, post-downturn marketing environment. Here are a few of the best ideas. mark for My Articles 3260 similar articles
Insurance & Technology
July 20, 2010
Nathan Golia
Robust Analytics Boost The Hartford's Direct-to-Consumer Efforts The insurer worked with database marketing agency Merkle to develop a data and analytics framework that helped identify a wide range of profitable customers and target direct mail to them. mark for My Articles 40 similar articles
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