Marketing & Sales

Magazine articles on marketing, advertising, and sales.

Old Articles: <Older 2951-2960 Newer>

HBS Working Knowledge August 2, 2010 Sean Silverthorne	Modern Indian Art: The Birth of a Market The market for modern Indian art was created in three broad steps: redefinition of the category, creation of valuation metrics, and broad acceptance and understanding of the category.
CRM August 2010 Jim Dickie	Managing to Succeed Sales reps seem to get most of CRM's attention - but what about their bosses?
The Motley Fool July 30, 2010 Rich Smith	GM Offers Volt Shoppers a Shocking Bargain And gives Ford and Nissan a shock of their own. The company's finally battling back with its own clever marketing.
BusinessWeek July 29, 2010 Susan Berfield	Mad Man Why did Alex Bogusky, the most celebrated adman of his era, turn his back on the business?
The Motley Fool July 29, 2010 Carl Bagh	Goldman Sachs' Image Makeover Is it too little, too late for Goldman?
Financial Planning August 1, 2010 John J. Bowen, Jr.	Publish or Perish If you can show people that your ideas are valuable enough to be in print, they will see you as an expert whom they should work with.
The Motley Fool July 28, 2010 Brian Orelli	Now There's an Illuminating Idea Helping your customers sell more of your product makes a lot of sense.
The Motley Fool July 27, 2010 Alyce Lomax	The Importance of Honest Brands Some back-to-school customer traffic drivers are better than others. Companies that give back in various ways are not only making the world a better place, but also giving customers inspiring brands they can truly trust.
Investment Advisor August 2010 Melanie Waddell	Broker/Dealer Marketing: Finding Their Voice Broker/Dealers are waking up to the new, post-downturn marketing environment. Here are a few of the best ideas.
Insurance & Technology July 20, 2010 Nathan Golia	Robust Analytics Boost The Hartford's Direct-to-Consumer Efforts The insurer worked with database marketing agency Merkle to develop a data and analytics framework that helped identify a wide range of profitable customers and target direct mail to them.
<Older 2951-2960 Newer> Return to current articles.