Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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CRM February 2011 Barton Goldenberg	Marketing + Sales + CRM = Big Impact A well-done system implementation would link marketing and sales modules and make them accessible from the same platform.
CRM February 2011 Robert Wollan	Pick a Strategy Before It Picks You Social media engagement requires a well-thought-out enterprise-wide approach.
CRM February 2011 Juan Martinez	Lithium, Jive Lead Community Platform Growth More than half of $500-million-a-year companies have in place or are developing community platform programs, according to Forrester Wave.
CRM February 2011 Koa Beck	Stores' Tenuous Hold Fickle customers toting mobile devices are just one click away from taking their business elsewhere
CRM February 2011 Juan Martinez	Go Beyond Facebook and Twitter Engage customers with empathy online and offline, advises Social Nation author Barry Libert
CRM February 2011 Juan Martinez	Game Show Network Marketing Link Heats Up Frozen Food Company On-Cor increases brand awareness by sponsoring a multichannel campaign on GSN
CRM February 2011 Koa Beck	Information Overload Unilever's unsightly knowledge base was costing the company money, customer satisfaction, and time -- until it turned to Astute Solutions
CRM February 2011 Lauren McKay	Communication Is the Way to a Customer's Heart A food processing equipment company finds that success tastes best when sales and service are served on the same plate. In the early spring of 2010, Marlen decided to pull the trigger with a new CRM system.
CRM February 2011 Lauren McKay	Reigniting the Engine with Service Software Fairbanks Morse Engine implements a CRM system that unites its customer records and tracks its engine service requests
Pharmaceutical Executive January 1, 2011 Eric Boothe	The Right Mix for 2011 Incorporating the proper blend of media into your marketing initiatives will help to increase the flexibility and success of your pharma marketing campaigns.
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