Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Fast Company Noah Kagan	10 Insider's Lessons From Facebook's Marketing Strategy As you read articles and posts about successful companies, take what you can and apply it to your business -- but don't force a square peg in a round hole.
HBS Working Knowledge June 4, 2014 James Heskett	Does Internet Technology Threaten Brand Loyalty? Does the ability of consumers to easily access product and company information via the Internet makes brands stronger or weaker? The answer may call into question all we think we know about marketing.
CRM May 30, 2014 Gregg Schwartz	Disputing the Demise of Classic Sales Strategies Modern technologies must be combined with tried-and-true techniques.
Fast Company Jason Feifer	Coming Soon To A Theater Near You: Ads That Don't Suck Cliff Marks, of NCM Media Networks, hopes to create short-form, big-screen entertainment such as films or documentaries with a healthy dose of branding.
Fast Company Rebecca Greenfield	Google Glass, Now Available With Diane Von Furstenberg Frames In yet another attempt to class up Glass, Google has tapped Diane von Furstenberg to design limited-edition frames.
CRM June 2014 Maria Minsker	Is Overcouponing Hurting Your Business? Marketers need to take back control over brands' coupon strategies.
CRM June 2014 Sarah Sluis	Beauty Marketers Must Put Their Best Face Forward Five tips from industry experts to help make over your customer engagement efforts.
CRM June 2014 David Myron	Don't Discount Discounts While the mere mention of coupons might be met with disdain by your executives, it's a trend that, since the Great Recession, is on the rise.
CRM June 2014 Jim Dickie	A Case for Sales Coaching When time is short, technology may have the solution.
CRM June 2014 Marshall Lager	The Troubles of Trading on Name Recognition When your brand's secondhand, tell a new story.
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