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CRM
February 2014
Robert Wollan |
Surviving and Thriving in a Switching Economy The $1.3 trillion "switching economy" is comprised of dissatisfied customers who are continually looking for new providers that can better address their changing needs. Here are five tips for retaining customers.   |
CRM
February 2014
Paul Greenberg |
CRM in the Age of Customer Engagement When definitions are in flux, flexibility is key. |
CRM
February 2014
Marshall Lager |
Pull the Plug on Customer Care Communication is good, overkill is not. |
CRM
February 2014
Bruce Temkin |
The Six Golden Rules of Customer Experience Providing good service is not rocket science. |
CRM
February 2014
Maria Minsker |
Augmented Reality Is a Real Marketing Tool Generating roughly $300 million in 2013. AR apps are catching marketers' attention. |
CRM
February 2014
Maria Minsker |
Card-Linked Marketing Delivers Personalization Merchants and banks tie sales to past purchase behavior. |
CRM
February 2014
Leonard Klie |
Law Firms Make the Case for CRM Sixty-three percent of firms plan additional investments in 2014, LexisNexis research finds. |
CRM
February 2014
Sarah Sluis |
Lattice Engines Helps Mindjet Identify Top Prospects Software collaboration sales team focuses on highest quality leads with Lattice's Predictive Lead Scoring. |
CRM
February 2014
Leonard Klie |
IVR Is the Right Prescription for a Native American Health System Muscogee Creek Nation's Enacomm solution overcomes the challenge of spiking call volumes. |
CRM
February 2014
Maria Minsker |
Toyota Targets Its Social Media Campaign with Social Syndication Hub SimpleFeed's predictive publishing capabilities deliver a 53 percent lift in engagement |
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