Technology Management

Magazine articles on organizing and integrating technology systems.

Old Articles: <Older 11851-11860 Newer>

CRM April 9, 2014	Sysomos and Clarabridge Partner on Multichannel Customer Analytics The technology partnership pairs social intelligence with customer insights.
CRM April 9, 2014 Maria Minsker	B2B Marketers Must Stop Relying on Customer Data Found In-House, Forrester Research Finds Marketers should embrace external, non obvious sources to determine how buyers make purchasing decisions.
CRM April 8, 2014 Maria Minsker	Marketo Launches Customer Engagement Platform, Announces Strategic Partnership with Acxiom Introduced at the Marketing Nation Summit, Marketo's solution features applications for real-time personalization, calendaring, and SEO optimization.
CRM April 4, 2014 Martin Schneider	Flip the B2C Employee Value Chain with CRM Arm employees with the tools they need to best serve today's consumers.
CRM April 4, 2014 Ken Epstein	6 Strategies to Protect Your Brand in a Multichannel World Don't be burned by poor social media management. Today's customers are not shy about airing and sharing grievances (perceived or real) in real time to their friends and connections.
Information Today April 8, 2014 Donovan Griffin	The Pitfalls of Standardized BYOD As time goes on, most companies are going to have to grapple with employees using their own phones for business. According to a Cisco Systems, Inc. report, 89% of businesses currently have some sort of BYOD policy.
CRM April 4, 2014 Kane Russell	Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach.
CRM April 2, 2014 Sarah Sluis	Gartner BI Summit: Data Discovery and the Cloud Reaching a Tipping Point Intent and adoption of these business intelligence features are high.
CRM April 1, 2014 Sarah Sluis	Gartner BI Summit Focuses on Uniting Technology Evangelist and Skeptic A pragmatic approach can unlock strategic and monetary value of information.
CRM March 28, 2014 Tony Ventrice	The 5 Easiest Ways to Fail with Gamification Use the right motivators for maximum success.
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