Marketing

Magazine articles on marketing on the internet.

Old Articles: <Older 3761-3770 Newer>

CRM October 24, 2011	iContact Launches Social Media Product As Part of Digital Marketing Platform Businesses can now perform social media marketing, scheduling, and analytics along with email marketing from the same application.
Searcher November 2011 Rushton & Funke	The Goodness in the Evil of SEO - Why Search Engine Optimization Matters to Information Professionals Some information professionals view SEO with some reservation or even actual contempt due to the rampant SEO techniques that reduce the quality of search results by driving traffic to sites that take advantage of trending searches rather than useful information.
CRM October 25, 2011	Sword Ciboodle Leverages SAS Analytics in New Intelligent Contact Center New solution offers a peak into chat, selling opportunities, social media interactions, lead management, and campaign execution.
CRM October 20, 2011	Limelight Partners with Demandbase to Help B2B Marketers Deliver Personalized Web Site Experiences Combined offering enables B2B marketers to leverage real-time business identity data to tailor site content for each visitor.
Registered Rep. October 27, 2011 Kristen French	Momentum Building for Social Media Adoption in Financial Services Financial firms that are using social media are not talking about their products or engaging their customer base.
CRM October 19, 2011	Crowd Factory Introduces Advanced Analytics for Social Campaigns New metrics include Share Rate, Clickback Rate, and Social Reach help marketers better understand the reach and virality of their marketing campaigns and identify people who drive the most social traffic and conversions.
CRM October 14, 2011	Marketo Adds to Its Revenue Performance Management Suite Enterprise-class insights, social analytics, and more integrations are among the new product's enhancements.
AFP eWire October 25, 2011	New Web Portals Turn Birthdays, Anniversaries or Holidays into Fundraising Events In the era of social networking, there are many new online tools that supporters can use to spread the word about your organization and creatively turn well wishes and gifts into donations for worthy charitable causes.
HBS Working Knowledge October 24, 2011 Michael Blanding	The Yelp Factor: Are Consumer Reviews Good for Business? Harvard Business School Assistant Professor Michael Luca shows just how much restaurant reviews on Yelp affect companies' bottom lines and studies the problem of reputation-building in online marketplaces.
Fast Company October 19, 2011 Jason Feifer	Marketers Use E-mail Cookies To Develop Personalized Ads Web ads know who you are -- and where you go. But is that so bad?
<Older 3761-3770 Newer> Return to current articles.