Marketing

Magazine articles on marketing on the internet.

Old Articles: <Older 4021-4030 Newer>

CRM December 2012 Leonard Klie	Oracle Expands in Social and the Cloud At OpenWorld and CX Summit, Oracle reveals its latest product strategy.
CRM December 2012 Judith Aquino	The High Cost of Paying for Reviews The pressure to keep up appearances is encouraging companies to pay for praise.
CRM November 28, 2012 Judith Aquino	Twitter Is an "Interest Network," Says Twitter Exec In terms of serving as a marketing tool, Twitter -- which has approximately 140 million active monthly users -- has become increasingly aggressive about positioning itself as a tool that allows brands to reach consumers in real time.
CRM November 27, 2012 Kelly Liyakasa	To Be Social with Customers, Look Inside Your Organization Proper engagement will require cross-enterprise change and strategy.
CRM November 23, 2012 Pelin Thorogood	The New Science of Retaining Customers Look to digital analytics to improve buyer loyalty and customer lifetime value.
CRM November 26, 2012 Judith Aquino	Social Media Ad Revenue to Reach $9.2 Billion by 2016 Ads on social networks are going native, reports BIA/Kelsey.
CRM November 16, 2012 Mayur Anadkat	Mobile Application Success Strategies A pretty app is nice, but the key is giving customers a reason to come back. Brands should be creating apps with the intention that they will continually evolve and provide functional use to consumers.
CRM November 7, 2012 Judith Aquino	Eloqua Adds Display Ad Capabilities to Platform AdFocus helps marketers create, manage, and measure paid media, in addition to owned and earned channels.
CRM November 14, 2012	The Marketo LaunchPoint Marketing Ecosystem Goes Live The new ecosystem already includes 65 marketing technology partner apps.
CRM November 9, 2012 Ravi Vijayaraghavan	Applying Data Analytics to Customer Interactions A three-part framework for making data work for your business.
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