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The Motley Fool
August 21, 2009
Alyce Lomax |
These Companies Are Duping Consumers Misrepresentation in advertising called "local-washing" is a major risk for companies angling to attract a progressive and affluent consumer base, especially as consumers become more interested in sustainable practices.   |
Inc.
September 1, 2009
Hofman & Joyner |
A Sales Force Built Around Cold Calling To thrive in a recession, the sales force at iCore Networks focuses on cold calling |
Inc.
September 1, 2009
Leigh Buchanan |
Mad Men on Branding The popular TV show's branding expert talks about changes in advertising since the 1960s |
Inc.
September 1, 2009
Robb Mandelbaum |
Guidebook: How to Conduct Market Research A guide to using market research to understand who your customers are and what they want |
The Motley Fool
August 17, 2009
Rick Aristotle Munarriz |
Free Wi-Fi and the Two-Faced Mermaid Starbucks' boasts of online generosity seem hypocritical. |
The Motley Fool
August 13, 2009
Rich Smith |
JetBlue's Craziest Idea Yet $599 "All-You-Can-Jet" deal is crazy ... like a fox. |
Home Theater
August 7, 2009
Mark Fleischmann |
Pay to Skip Ads, See Ads Anyway Commercials overrun former bastions of commercial-free viewing. |
BusinessWeek
August 6, 2009
Jon Fine |
Marketing's Drift Away from Media A broad recovery may not bring advertising with it. Companies have found other avenues amid "below-the-line" marketing. |
InternetNews
August 4, 2009 |
Amazon's Patents Point to Kindle E-Book Ads Ads in Kindle e-books bring with them a host of issues that will impact publishers, authors, readers, marketers and device makers. |
The Motley Fool
August 3, 2009
Tim Beyers |
That's Just Dumb, Google Billboards, yes. Vinyl? No. |
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