Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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Pharmaceutical Executive September 1, 2010	Three Little Pigs of Deceptive Advertising If companies aren't careful with their marketing spend, they could, in fact, wind up getting too much bang for their buck
Pharmaceutical Executive September 1, 2010	To Brand or Not to Brand? The effectiveness of direct-to-consumer prescription advertising hinges on a consumer's thirst for information. A new study intimates the less info consumers are given up front, the more they seem willing to learn.
Pharmaceutical Executive September 1, 2010	Maintaining a Culture of Compliance In order to sustain compliance it must become a core component of every company's training, sales processes, and incentive programs.
Pharmaceutical Executive September 1, 2010	Where Prescribing Oncologists Go for Their Information, and Why Marketers need to understand how informal influencers are beginning to replace traditional channels as the favored way for doctors to receive product information from drug manufacturers, and, in turn, how best to leverage peer influence in designing effective meetings and events.
Pharmaceutical Executive September 1, 2010 Marylyn Donahue	With a Little Help from their Peers Physician meetings drive prescribing behavior, but what are the marketing meetings doctors prefer, and who are they listening to?
Pharmaceutical Executive September 1, 2010	Tracking Meetings in Troubled Times Scrutiny of pharmaceutical promotion and gifts to practitioners has intensified, with more states enacting reporting requirements. What kind of impact is all this having on meetings and physician attendance?
AFP eWire October 12, 2010	Media Tips: Getting Your Story to the Press Here are some tips on cultivating a member of the media the way you would a donor ... by building trust and being a helpful resource.
The Motley Fool October 12, 2010 Alyce Lomax	Gap Makes Itself a Laughingstock Learn a lesson from Gap in how not to reinvigorate a brand.
PHONE+ Andrade & Ehrlichman	The Dangers of Interstate Telemarketing Confusion and a lack of settled case law have left it unclear whether a federal statute preempts state laws that seek to enforce conflicting regulations on interstate calls.
Food Processing October 2010 Mark Beebe	Packaging: You've Come a Long Way, Baby Private label products have enjoyed a tremendous year; in addition to product improvements, packaging also is taking on the national brands.
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