Marketing & Sales

Magazine articles on marketing, advertising, and sales.

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CRM December 2010 Lauren McKay	Sifting Through the Rubble Oracle's massive annual gathering garners a lot of press -- both good and bad
CRM December 2010 Juan Martinez	Practice What You Preach A provider of performance management software improves its own marketing performance.
The Motley Fool December 7, 2010 Andrew Bond	Crowdsourcing Their Way to Profits Companies are giving power to the people -- the more power, the better.
The Motley Fool December 7, 2010 Seth Jayson	Focus Media Holding Passes This Key Test For the last fully reported fiscal quarter, Focus Media Holding's year-over-year revenue shrank 17.5%, and its AR dropped 28.4%. That looks OK.
CRM December 1, 2010 Lauren McKay	How Social Are Social CRM Vendors? Evoke CRM study ranks the most social CRM companies on the Web.
BusinessWeek December 2, 2010 Burt Helm	He Puts the Soda in Pop Songs The practice of advertisers paying for a mention in songs has exploded, and in the past two years, Adam Kluger has built a boutique product-placement agency that's become a cash conduit for the revenue-needy music business.
The Motley Fool December 1, 2010 Selena Maranjian	Why Companies Shouldn't Listen to Customers Sometimes, giving customers exactly what they want won't help you. Many of the most successful and dominant companies boast great traditions of innovation.
U.S. Banker December 2010 Robert Barba	Score! Banks Put Their Names in Neon Buying the naming rights to a major venue has become rare for banks since the economic downturn. But a resurgence in sponsorships is underway.
U.S. Banker December 2010 Bonnie McGeer	Branches and Ads All Over As it re-brands Chevy Chase Bank, Capital One is blitzing the Washington area with ads featuring athletes-and its own bankers.
Fast Company November 2010 Danielle Sacks	The Future of Advertising Advertising is on the cusp of its first creative revolution since the 1960s. But the ad industry might get left behind.
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